A local San Diego ISP, Aplus.net has recently been caught red handed hijacking some 17,000 or so pages that belong to hosting customers and adding content at the bottom of each page in an attempt to trick Google into ranking Aplus.net higher for a few key search terms. Not only are they adding content, but they are cloaking their actions so that only Google sees the modified page. However unethical this may be, it looks like it's working for now - they are the highest ranked result for the terms they used. It's only a matter of time before Google finds this and bans them completely from it's search index. Worse, Aplus.net may not be the only victim if Google decides that all the sites hosted by Aplus.net should be banned. I can't imagine anyone at any company *ever* thinking that this is ok. At best it's unethical. At worst they are committing the crime of copyright infringement on each and every one of their customers by modifying implicitly copyrighted content.