Sumo Consulting^2.0

Adobe pays threefold their annual revenue to purchase Macromedia.

The famous pdf and flash player will strengthen the capability of
delivering cutting edge experience in video, graphic and design.

Macrob will not entering the biz of web-portals and browser manufacturers.
Accordingly, the Yahoo Toolbar will not disappear in the download section.

As a leader in web&print production, their designer and developer community
is more valuable than anything else. They gain the power to control
browser, operating system and telecommunication vendors.

What will change in the near future?
The success of Macromedia Studio MX will continue and Flash, Coldfusion along with
the Dreamweaver will be a solid component of the product family. Adobe's GoLive
will have a short live. Vica versa Fireworks competes with Illustrator, but
Fireworks uses a different workflow process. Definitely in question is FreeHand.

What is the strategy of Macrob?
To enhance Rich Media Application with Flex and Flash, to penetrate the mobile market with the Flash IDE, delivering streaming and synchronous video (Flash Communication Server, Breeze), have
a big toe in the Education market and all shaked up with coldfusion. Entering the entreprise Market. In short, that was the visionary strategy of Macromedia, since today. Don't ask me what tomorrow morning brings.

8ball ist the last ball you sink in a pool.